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PM Fit & Scaling: Distributing $400 M+ / year in Player Rewards
In 2021, we launched Rush App in India as our "Web 2 test-bed" with the goal of finding Product-Market Fit & scaling it to see whether the model works. Within just 4 years, we've achieved remarkable growth, scaling to over 5M monthly active users and generating $480M in Gross Revenue.
Our platform features a carefully curated ecosystem of 14 skill-based PvP casual games exclusively in India—spanning diverse genres from trivia and word puzzles to carrom and racing.
True Skill-Based Competition
1v1 duels and compact tournaments
Outcomes determined predominantly by player skill
Mobile-Optimized Experience
Quick 3-5 minute contests
Designed for high-frequency play sessions and retention
Immediate Value Exchange
Real cash contests with micro-entry fees
Instant winner payouts to in-app wallets
Integrity & Fair Play
Proprietary matchmaking algorithms ensuring balanced competition
Advanced anti-cheat systems with deterministic game logic
KYC & Compliance
Streamlined identity verification for regulatory compliance
Multi-tier verification system scaled to user activity levels
This "easy to learn, hard to master" competitive framework has proven extraordinarily effective in player acquisition, engagement, and monetization—creating the perfect foundation for our transition to blockchain technology and tokenized incentives.
Rush app has both a free and a cash experience opening the door wide for all types of gamers.
These apps enable us to tap into mainstream mobile distribution, comply with evolving store policies, and create a frictionless entry point for new users before they engage in real-money gameplay. It's a powerful acquisition and brand-building engine. Today, our F2P apps serve nearly 2Mn+ users monthly, with over 25Mn+ games played each month. In addition, our free experience serves as:
A low-risk sandbox to test game mechanics, content, and features before rolling out to high-stakes environments.
A retention funnel where users build familiarity and habit before converting into transacting players.
A compliance-friendly growth lever, ensuring sustained visibility in India’s mobile-first market even as real-money gaming policies evolve.
Together, this hybrid strategy allows us to maximize top-of-funnel scale while preserving the depth and monetization power of our core PvP app.
Become part of our Rush revolution across our growing ecosystem:
You can download the Rush App (iOS, Android).
Watch the product video !
In addition to the Rush App, we also two free apps on the Play Store ().
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